Bachelor of Science: Management Information Systems

1997 - 2000

University of South Florida, Tampa, FL

I graduated with a Bachelor of Science in Management Information Systems from the University of South Florida, where I consistently demonstrated academic excellence and was selected for the Dean's List. My coursework equipped me with a comprehensive understanding of information systems, data analytics, and business principles, enabling me to effectively manage and utilize technology to drive business growth.

Associate in Arts: Business Administration

1995 - 1997

St Petersburg College, St Petersburg, FL

I earned an Associate in Arts in Business Administration from St Petersburg College, where I developed a strong foundation in business concepts, including accounting, marketing, finance, and management. This coursework provided me with the analytical and critical thinking skills necessary to make informed business decisions and effectively manage operations.

Google Certifications:

Artificial Intelligence

• Introduction to Generative AI
• Generative AI Fundamentals
• Introduction to Responsible AI
• Responsible AI: Applying AI Principles with Google Cloud
• Introduction to Large Language Models

Data Analytics

• Google Data Analytics Professional Certificate
• Foundations: Data, Data, Everywhere
• Ask Questions to Make Data-Driven Decisions
• Prepare Data for Exploration
• Process Data from Dirty to Clean
• Analyze Data to Answer Questions
• Share Data Through the Art of Visualization
• Data Analysis with R Programming
• Google Data Analytics Capstone: Case Study

Advanced Analytics

• Google Advanced Data Analytics Professional Certificate
• Foundations of Data Science
• Get Started with Python
• Go Beyond the Numbers: Translate Data into Insights
• The Power of Statistics
• Regression Analysis: Simplify Complex Data Relationships
• The Nuts and Bolts of Machine Learning
• Google Advanced Data Analytics Capstone

Business Intelligence

• Google Business Intelligence Professional Certificate
• Foundations of Business Intelligence
• The Path to Insights: Data Models and Pipelines
• Decisions, Decisions: Dashboards and Reports

Programming Certifications:

Python & Machine Learning

• Python for Data Science and Machine Learning Bootcamp

HTML & CSS

• Responsive Web Design Certificate

JavaScript

• JavaScript Algorithms and Data Structures Certificate

Bootstrap, Sass, React & Redux

• Front End Development Libraries Certificate

D3.js

• Data Visualization Certificate

Entrepreneur/Consultant

2018 - Present

Business Intelligence & Insights, Casablanca, Morocco

• Entrepreneurship and Leadership: Founded and led a pioneering online marketing research agency in Morocco, specializing in consultancy for building online panel infrastructure and survey management.
• Innovative Technology Implementation: Engineered a state-of-the-art Marketing Research Platform, Panel, and survey management system using the FastAPI framework.
• Funding and Investment Success: Successfully secured acceptance in the CCG Innov Start fund through compelling presentations to investment agencies, affirming business viability
• Team Leadership and Development: Oversaw a skilled development team, orchestrating the construction and optimization of a dynamic online panel platform.
• Strategic Business Growth: Spearheaded strategic online marketing initiatives, expanding the agency's reach and establishing lucrative partnerships with international online sampling agencies.

Head of Quantitative Research, Morocco & Algeria

2017 - 2018

Ipsos, Casablanca, Morocco

• Leadership and Team Management: Oversaw and directed a team of 6 quantitative researchers, ensuring the delivery of high-quality research services.
• End-to-End Project Management: Managed Marketing Quantitative projects comprehensively, from proposal creation to report presentation, ensuring seamless execution.
• Sales and Business Development: Promoted and successfully sold Ipsos Marketing services, educating potential clients about the company's market presence.
• Financial Forecasting and Analysis: Accurately forecasted revenue, monitored business activity, and tracked revenue progress, contributing to sound financial decision-making.
• Operational Excellence: Implemented proactive strategies, such as contact search and lead generation, to foster future business opportunities, while also managing daily departmental operations, analyzing workflows, and setting performance standards.

Research Director

2015 - 2017

AWI Group, Dubai, United Arab Emirates

• Strategic Department Establishment: Established a thriving marketing research department at AWI Group, with L'Oréal as a key client.
• Diversification Strategy: Developed a compelling business case for a new revenue channel within AWI Group.
• Comprehensive Research Product Development: Innovated research products, including online panels, tracking studies, specialized research platforms, and cross-platform insights, benefiting internal and external clients.
• Effective Partner Management: Identified and managed external partners to deliver high-quality research processes and insights.
• Project Leadership and Financial Oversight: Led diverse research projects, identified emerging consumer trends, and provided regular CEO updates while maintaining budget and P&L control.

Co-founder & General Manager

2014 - 2015

MENA Opinion, Dubai, United Arab Emirates

• Startup Co-Founder: Co-founded and directed the launch of a startup specializing in online marketing research.
• Strategic Planning: Developed a comprehensive business plan and identified potential partners to guide the company's growth.
• Team Building: Successfully recruited skilled teams to support service development and sales efforts.
• Innovative Funding Approach: Engineered a proposal for a crowdfunding platform, diversifying funding sources.
• Financial Management and Partnership: Managed profit and loss (P&L) while identifying and managing user acquisition partners, online panel exchange platforms, and research agency contracts.

Market Research Operations Head

2008 - 2014

Yahoo!, Dubai, United Arab Emirates

• Research Operations Leadership (Head): Efficiently directed the formation of a research panel spanning the Middle East, North Africa, and the LEVANT regions, overseeing full research operations and a team of 8 employees, achieving yearly revenue targets, and developing an internal online ad effectiveness product.
• Strategic Management and Segmentation: Managed the yearly budget for the department, ran the first regional segmentation study, and provided crucial support to Yahoo!'s Media, Sales, and Strategy teams.
• Thought Leadership and External Collaboration: Led thought leadership projects supporting Yahoo!'s PR efforts and effectively identified and managed external research suppliers to supplement internal resources.
• Research Panel Expertise (Manager): Spearheaded all aspects of panel activities, from designing infrastructure to administering the panel management system, offering online research solutions, and developing a custom loyalty program for search engine marketing results.
• Data Analysis and IT Governance: Collated and analyzed data to maximize marketplace capabilities, established IT operational standards, and ensured adherence to security, disaster management, and quality/cost constraints, while also supervising website content and keyword optimization for research panels.

Interactive Research Manager

2002 - 2008

Kantar, Casablanca, Morocco & Cairo, Egypt & Dubai, United Arab Emirates

• Career Advancement: Progressed from an Account Executive role to become an Interactive Research Manager, demonstrating exceptional performance and adaptability across various locations and responsibilities.
• Pioneering Leadership: Spearheaded the successful launch of the TNS Online Panel in the Middle East region and initiated the first regional Computer-Assisted Telephone Interviewing (CATI) center.
• Interactive Research Management (Interactive Research Manager, Dubai): Led the development of interactive tactical programs, managed interactive research projects for multiple industries, and ensured the consistency and accuracy of research reports.
• Collaborative Expertise: Collaborated with internal teams and external agencies to deliver projects on time, aligned with strategies, and supportive of brand goals, maintaining an organized panel book for feasibility studies.
• Market Research and Client Relations (Senior Account Executive, Cairo and Account Executive, Casablanca): Cultivated strong client relations, conducted extensive market research, devised marketing plans, managed key accounts and projects, and contributed to creative development, ensuring exceptional service and long-term client relationships.